About Luvè Label

Where Christmas Unfolds

From paper displays for brands and events to your living room: two Christmas trees, handmade to order, that fold flat for next year.

  • At your door in 2-3 weeks
  • Free shipping over A$600
  • Order by 29 Nov for Christmas
Close-up of the pleated paper and the fringed edge of a tier on a Sage Forma tree
Forma in Sage, up close

Our story

It started with one question

When we shared our first paper Christmas tree, the first question was where to buy one. Forma and Élan are the answer, in the heights and colours people kept asking for.

Before the trees, Luvè Label was display and expo hire, styling stands and spaces for brands and events. Honeycomb paper was always our favourite material: light, sculptural, and flat in its box again when the event was over.

Each tree is handmade to order in pleated honeycomb paper, and hidden magnets hold it closed. In January it folds flat and goes back in its box for next December.

A curated collection, rather than just anything and everything.

Olivia, Luvè Label

Shop the trees

What makes a Luvè tree

An object, not a chore

  1. Handmade to order

    Your tree is made by hand once you order. That is why it takes 2-3 weeks to reach you, and why it is worth the wait.

  2. Hidden magnets

    Fan it open until the edges meet and the hidden magnets hold it closed. No branches to fluff, and no needles on the floor.

  3. Folds flat

    In January it folds flat and slides back into its box. Out again next December, and the one after.

  4. A size for every room

    Forma from the 30cm table tree to the 240cm corner tree, in Sage, Burgundy or Off white. Élan from 150 to 270cm, in Burgundy or Off white.

Meet the trees

Élan Tree

Élan Tree

From A$199.00

Forma Tree

Forma Tree

From A$29.00

Trade and events

Dressing a shop, an office or an event?

For trade orders, several trees or colours for a shop, an office or an event, email info@luvelabel.com and tell us about the space.

Contact us